If you watch movies or TV episodes through iTunes on your TV you should also have an Apple TV. Now a new video streaming service is available where you will have iTunes and AirPlay2 support offering you the liberty to watch anything on your TV. Samsung has stated that apart from AirPlay 2 support, an iTunes Movies and TV Shows app will also be included in its debut 2019 Smart TVs while the last year models will have those features through a firmware update.
Collaboration with Samsung Smart TVs
Apple has always been very protective of its ecosystem, which helps ensure things work seamlessly across Apple devices, but restricts them within Apple’s services and devices. Maybe realizing that the viewers have a range of options when it comes to watching movies and TV shows and that should offer access to its content services beyond its own ecosystem and hardware if it has to stay competitive, Apple has now collaborated with Samsung’s latest Smart TVs.
iTune App and AirPlay 2 Support to Samsung Smart TVs
As per Samsung, the new iTunes app will now be accessible on TVs in more than 100 countries, whereas AirPlay 2 support, which will allow users to play media from Apple tools to directly to their respective TVs, will be accessed in 190 countries. You can have access to the existing library of iTunes app and more importantly for Apple will allow you to browse and rent or purchase TV shows and movies from the iTunes Store. This app will be compatible with Samsung’s Smart TV, working with Samsung’s Universal Guide, search features and Bixby.
As per Won-Jin Lee, Executive Vice President, Visual Display Business – Samsung Electronics it’s a pride to work with top industry leaders to deliver the greatest range of content services to the Smart TV platform. He said it will bring more entertainment, content, value and open platform functionality to the fans and viewers of Samsung TV owners and Apple customers through iTunes and AirPlay.
By bringing Apple Music to Amazon’s Echo speakers, Samsung Smart TVs are the first to get an iTunes app and AirPlay 2 support, but this initiative will keep encouraging many more big companies to follow the same path.