Samsung the brand smartphone developer now wants you to be carefree about carrying your AUD dollars permanently, instead tapping your phone or smartwatch at the cash register, on buses and trains, and even at public libraries.
Samsung earlier had launched its payment technology in Australia revealing it had a three-year plan to completely replace the traditional wallet by allowing Australians to add credit, loyalty, gift and public transport cards to its smartphones and smartwatches. Samsung Pay is now on a mobile-driven contactless payment solution gaining momentum in becoming a true digital wallet with support for loyalty cards.
There are 18 “loyalty partners” on board for the launch, including Dymocks, ToysRus, Oporto and Sanity. Other retailers it will work with right now are: Amcal Pharmacy, Chatime, Chemmart, Crabtree & Evelyn, Gellatissimo, Guardian Pharmacy, Lincraft, Millers, Red Rooster, Strandbags, Amart Sports, Autograph, RACQ and Free2go RACQ. Outside of these, Australians can add the majority of loyalty cards they’ve got floating around in their wallets.
The loyalty card option for Samsung Pay been made possible via a partnership with Mobeam, an m-commerce platform whose technology is designed to transform barcodes into a beam of light, so you don’t have any issues with barcode scanners bouncing off smartphone screens.
To use the loyalty card feature, just open or install Samsung Pay and upload your cards. Then when you want to use it, choose the card you want and then just hold it up to be scanned.
According to Brett Inman, Head of Mobile Commerce and New Business at Samsung Australia, the launch of the Samsung Pay loyalty feature is an important development for the mobile payments industry, “bringing Australians one step closer to a truly digital wallet with their Galaxy smartphones”.
Samsung Pay’s loyalty feature will work with almost any card, there is a significant opportunity for retailers, financial institutions and governments to partner with Samsung in a bid to improve their offerings. This is supported by preference of Australian consumers for digitised loyalty programs, with 15 per cent already using a mobile app to store a loyalty card.
All the transactions are safe and you need not worry of the security issue. Samsung Pay upholds high standards of security and data privacy, with no customer data stored directly on the platform. The app uses three levels of security to help secure transactions: fingerprint identification; tokenisation to encrypt card credentials; and Samsung KNOX, an advanced mobile security platform, which helps protect both the card data and any transactions made with it.
This will be great to improve the businesses as at the heart of the Samsung Pay loyalty feature is great convenience and value. This technology will help Australians get the most out of loyalty programs at their favourite stores and it is an exciting development for people who use their smartphone as the central device to organize and enjoy their lives. From making it easy for the customers to earn and redeem points, to providing unique offers based on a customer’s location, mobile payment technology will help businesses develop strong relationships with the customers.
Samsung Pay works with the following Samsung smartphones: Galaxy S6, Galaxy S6 Edge, Galaxy S6 Edge+, Galaxy Note 5, Galaxy S7, and Galaxy S7 Edge.